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This is Our Work
We help brands connect with their customers with creative vision and unforgettable campaigns.
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Reimagining Elegance
BRIEF
This is the space to introduce the Projects section. Take this opportunity to give site visitors a brief overview of the types of projects they'll find featured in the showcase below. Consider adding an engaging image or video to catch their attention and present the featured projects in an attractive light.
WHAT WE DID
Describe what makes these projects interesting, important or special. To encourage users to explore the featured projects in more detail, give people a basic idea of what they can expect to discover. Let them know if the business has produced more projects than the selected works on this site, and tell readers how they can learn more about them.
This is the space to introduce the Projects section. Take this opportunity to give site visitors a brief overview of the types of projects they'll find featured in the showcase below. Consider adding an engaging image or video to catch their attention and present the featured projects in an attractive light.
WHAT WE DID
Describe what makes these projects interesting, important or special. To encourage users to explore the featured projects in more detail, give people a basic idea of what they can expect to discover. Let them know if the business has produced more projects than the selected works on this site, and tell readers how they can learn more about them.
Drive the Future
BRIEF
This is the space to introduce the Projects section. Take this opportunity to give site visitors a brief overview of the types of projects they'll find featured in the showcase below. Consider adding an engaging image or video to catch their attention and present the featured projects in an attractive light.
WHAT WE DID
Describe what makes these projects interesting, important or special. To encourage users to explore the featured projects in more detail, give people a basic idea of what they can expect to discover. Let them know if the business has produced more projects than the selected works on this site, and tell readers how they can learn more about them.
This is the space to introduce the Projects section. Take this opportunity to give site visitors a brief overview of the types of projects they'll find featured in the showcase below. Consider adding an engaging image or video to catch their attention and present the featured projects in an attractive light.
WHAT WE DID
Describe what makes these projects interesting, important or special. To encourage users to explore the featured projects in more detail, give people a basic idea of what they can expect to discover. Let them know if the business has produced more projects than the selected works on this site, and tell readers how they can learn more about them.
Fanduel customer acquisition
eGEN introduced FanDuel to the Optic audience by orchestrating a multi platform partnership with the aim of driving first time deposits with Fanduel, utilising Optic’s top talent and brand power.
By targeting OpTic’s Greenwall (dedicated fanbase), we created a number of activations which drove customer acquisition and brand amplification through:
• Bespoke jersey acquisition driver
• Social announce and drive engagement
• Editorial content, integration of live events, podcasts and liv streams
• Branded IP Customisation and promotion integration
CAMPAIGN STRATEGY
This strategy leverages organic talent buy in and converts the Greenwall’s brand into first time deposits for Fanduel.
By targeting OpTic’s Greenwall (dedicated fanbase), we created a number of activations which drove customer acquisition and brand amplification through:
• Bespoke jersey acquisition driver
• Social announce and drive engagement
• Editorial content, integration of live events, podcasts and liv streams
• Branded IP Customisation and promotion integration
CAMPAIGN STRATEGY
This strategy leverages organic talent buy in and converts the Greenwall’s brand into first time deposits for Fanduel.
Epic Experiences
BRIEF
This is the space to introduce the Projects section. Take this opportunity to give site visitors a brief overview of the types of projects they'll find featured in the showcase below. Consider adding an engaging image or video to catch their attention and present the featured projects in an attractive light.
WHAT WE DID
Describe what makes these projects interesting, important or special. To encourage users to explore the featured projects in more detail, give people a basic idea of what they can expect to discover. Let them know if the business has produced more projects than the selected works on this site, and tell readers how they can learn more about them.
This is the space to introduce the Projects section. Take this opportunity to give site visitors a brief overview of the types of projects they'll find featured in the showcase below. Consider adding an engaging image or video to catch their attention and present the featured projects in an attractive light.
WHAT WE DID
Describe what makes these projects interesting, important or special. To encourage users to explore the featured projects in more detail, give people a basic idea of what they can expect to discover. Let them know if the business has produced more projects than the selected works on this site, and tell readers how they can learn more about them.
Timeless Appeal
BRIEF
This is the space to introduce the Projects section. Take this opportunity to give site visitors a brief overview of the types of projects they'll find featured in the showcase below. Consider adding an engaging image or video to catch their attention and present the featured projects in an attractive light.
WHAT WE DID
Describe what makes these projects interesting, important or special. To encourage users to explore the featured projects in more detail, give people a basic idea of what they can expect to discover. Let them know if the business has produced more projects than the selected works on this site, and tell readers how they can learn more about them.
This is the space to introduce the Projects section. Take this opportunity to give site visitors a brief overview of the types of projects they'll find featured in the showcase below. Consider adding an engaging image or video to catch their attention and present the featured projects in an attractive light.
WHAT WE DID
Describe what makes these projects interesting, important or special. To encourage users to explore the featured projects in more detail, give people a basic idea of what they can expect to discover. Let them know if the business has produced more projects than the selected works on this site, and tell readers how they can learn more about them.
Sustainabile Fabrics
BRIEF
This is the space to introduce the Projects section. Take this opportunity to give site visitors a brief overview of the types of projects they'll find featured in the showcase below. Consider adding an engaging image or video to catch their attention and present the featured projects in an attractive light.
WHAT WE DID
Describe what makes these projects interesting, important or special. To encourage users to explore the featured projects in more detail, give people a basic idea of what they can expect to discover. Let them know if the business has produced more projects than the selected works on this site, and tell readers how they can learn more about them.
This is the space to introduce the Projects section. Take this opportunity to give site visitors a brief overview of the types of projects they'll find featured in the showcase below. Consider adding an engaging image or video to catch their attention and present the featured projects in an attractive light.
WHAT WE DID
Describe what makes these projects interesting, important or special. To encourage users to explore the featured projects in more detail, give people a basic idea of what they can expect to discover. Let them know if the business has produced more projects than the selected works on this site, and tell readers how they can learn more about them.
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