Fortune Island
In collaboration with Chime, eGEN launched the first-ever branded Roblox social story experience, Fortune Island, taking players on a magical time-travelling adventure exploring the importance of financial literacy.
Client
Chime
Year
2025
Industry
Financial Services
Services
Strategic Development
Creative Concept
Brand Integration
Go To Market Strategy
MAKING FINANCIAL LITERACY FUN
MAKING FINANCIAL LITERACY FUN
Fortune Island
In collaboration with Chime, eGEN launched the first-ever branded Roblox social story experience, Fortune Island, taking players on a magical time-travelling adventure exploring the importance of financial literacy.
Services
Strategic Development
Creative Concept
Brand Integration
Go To Market Strategy
Year
2025
Client
Chime
Industry
Financial Services
Since launching e.l.f. up! less than a year ago, eGen has:
Diversified e.l.f revenue
Created a new non-makeup revenue stream from digital goods and avatar wearables for the first time in e.l.f.’s history.
Grown new loyalty program members
Drove tens of thousands of sign-ups to their loyalty programme from Roblox users, turning players into ‘real world’ members.
Exploded reach to brand new fans
Drove awareness and cemented e.l.f. brand love with a new demographic of highly engaged Gen Z gamers, on and off Roblox.
With eGEN’s strategy, Fortune Island focused on:
The Four Financial Stages of Life
We bucketed four key financial milestones in life that players can identify within themselves and what financial goals align with those milestones.
Brand Integration
Combined e.l.f. and Chime branding in a vibrant magical world
Aligned With National
Financial Literacy Month
Tied into NFLM with Chime extensions, collaborating with key Roblox and financial influencers.
Highlights
95%
APPROVAL RATING
Top 1% of branded experiences
3M
PLAYERS
Educated about financial literacy
Gamified
FINANCIAL LITERACY
Turned dry financial concepts into an engaging and vibrant gameplay experience