MASTERCARD CASE STUDY
With the aim of connecting Mastercard in Saudi Arabia with a new generation of customers, we collaborated with Falcons, the biggest eSports team in Saudi Arabia, as we created and executed a strategy that helped Mastercard launch their presence in Decentraland.
Client
Mastercard & anb
Year
2024
Industry
Banking
Services
Digital launch strategy
GTM Asset creation
Event management
Livestream production
Post-produced content
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LOREM IPSUM DOLOR SIT AMET
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MASTERCARD
CASE STUDY
With the aim of connecting Mastercard in Saudi Arabia with a new generation of customers, we collaborated with Falcons, the biggest eSports team in Saudi Arabia, as we created and executed a strategy that helped Mastercard launch their presence in Decentraland.
Services
Digital launch strategy
GTM Asset creation
Event management
Livestream production
Post-produced content
Year
2024
Client
Mastercard & anb
Industry
Banking
Since launching e.l.f. up! less than a year ago, eGen has:
Diversified e.l.f revenue
Created a new non-makeup revenue stream from digital goods and avatar wearables for the first time in e.l.f.’s history.
Grown new loyalty program members
Drove tens of thousands of sign-ups to their loyalty programme from Roblox users, turning players into ‘real world’ members.
Exploded reach to brand new fans
Drove awareness and cemented e.l.f. brand love with a new demographic of highly engaged Gen Z gamers, on and off Roblox.
The launch event included:
Strategic and creative launch strategy
Optimised to hit emerging customers and gaming fans
Streaming + captured content
To celebrate with consumers that weren’t able to attend
Post-launch content strategy
Both digital and IRL content creation to support post launch.
What we achieved
1M+
Views
Launch event socials
250k
Livestream Views
Launch event broadcast to huge audience
1000
IRL Tickets Sold in 24 Hours
Live event that featured celebrities, gameplay and giveaways